Move beyond basic demographics and use first and third-party data to reach your most valuable audiences across every screen, ensuring your brand is delivered to the right viewers with greater accuracy and impact.
Phone Number
(09)765438082
Why
CTV?
Brand Awareness
Brand Recall
Brand Visibility
Brand Awareness
Brand Recall
Brand Visibility
Premium Audiences
High Impact TV Advertising
Grow Your Brand
Premium Audiences
High Impact TV Advertising
Grow Your Brand
Why advertise on Connected TV?
Connected TV enables advertisers to reach viewers across both traditional and streaming television in a more targeted and measurable way. It helps brands expand their reach beyond cable, improve message frequency, and gain deeper insights into who is seeing their ads and how they are engaging.
The advantages of using our platform
Our advanced CTV and OTT advertising solutions help brands reach today’s digital first audiences wherever they are watching. Because we do not compete for content or media ownership, we maintain strong relationships with leading networks and streaming platforms around the world, giving you access to a large and diverse marketplace of premium Connected TV inventory. This allows your brand to achieve greater reach, higher quality placements, and more effective brand exposure across global CTV and OTT environments.
- Why Connected TV
Connected TV allows advertisers to place video ads within premium streaming content on Smart TVs and OTT devices, appearing either before the programme or during in-stream commercial moments.
Data driven targeting
Extend your campaign beyond traditional television by reaching households that have not yet seen your ads on linear TV. By using linear TV data, you can increase audience penetration and make more efficient use of your advertising budget across Connected TV and streaming platforms.
Incremental reach
Premium inventory
Showcase your brand alongside high quality content from leading networks and streaming platforms worldwide, including live sports, entertainment, and high profile events, ensuring your ads appear in trusted and premium viewing environments.
Smart Frequency Control
Manage how often your ads appear across networks, channels, and devices to maximise reach while delivering a balanced and positive viewing experience.
We use AI driven optimisation to identify and prioritise audiences who spend less time on traditional TV, allowing you to maximise incremental reach across Connected TV and streaming platforms.
Intelligent Media Optimisation
Cross-Channel Measurement
Measure how your advertising performs across Connected TV and traditional television with a single, unified view of reach, exposure, and brand impact.
- Our FAQs
FAQs Made Simple and Straightforward.
What is Connected TV (CTV) advertising?
Connected TV advertising delivers video ads on Smart TVs and streaming platforms. It combines the big-screen impact of traditional TV with the precision targeting and measurement of digital advertising.
How is CTV different from traditional TV advertising?
Traditional TV buys are broad and based on channels or programs. CTV allows advertisers to target specific audiences using data, demographics, interests, and behavior, while offering real-time reporting and measurable results.
Which platforms can my ads appear on?
Your ads can appear across Smart TVs, streaming apps, OTT platforms, and premium publishers in the UAE and globally. This includes top-viewed smart TV environments and household-level targeting.
How do you measure performance on CTV?
We track key metrics such as view-through rate (VTR), completion rate, reach, frequency, engagement, QR scans, and post-view website visits. CTV campaigns typically achieve 90–98% VTR.
What types of businesses can benefit from CTV advertising?
CTV works for all industries real estate, automotive, retail, finance, tourism, FMCG, healthcare, and more. Any brand seeking premium visibility and high-impact storytelling benefits from CTV.
What budgets do I need to start advertising on CTV?
CTV campaigns are flexible. You can start with performance-driven packages or run premium reach campaigns. We tailor budgets based on your goals, geography, and target audience.
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- About Us
- Why CTV Advertising?
- Contact Us
contact@connectedtvadvertising.ae
Ready to put your brand on the biggest screen in the home? Reach out and let’s build a high-impact Connected TV campaign together.